In 2016 Ladbrokes and Coral merged creating Britain’s
largest bookmaker with nearly 4000 retail betting shops
and over 30,000 employees.

Following the merger, there was a single company
operating as numerous different brands (Ladbrokes, Coral,
Gala, BetDaq, Sportium, EuroBet…)

This new large entity, meant there were many programme
level backlogs each fighting for priority over the newly
formed shared development teams.

There were teams with different levels of development
knowledge, some using Agile, some waterfall and most
using a hybrid of the two.

Agilicist were engaged to help drive alignment between
tech and the business on strategic priorities and optimise
for predictable product delivery.